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Production Update: Lessons from setting up a Lean Fashion Supply Chain

Now that we're fully into production, we wanted to share some of the lessons learned along the way. When we started this journey, our experience in setting up a manufacturing supply chain was limited to whatever we were able to read on the internet. Needless to say, we've learned a bit since getting our hands dirty and starting Topology. We wanted to share our learnings to provide transparency to our customers and help anyone looking to start a fashion brand. So, here's a list of lessons we've learned so far. Everything that can go wrong, will go wrong. Maybe not literally, but you should still make sure to double and triple check everything so the chances that something can go wrong are minimized. For example,...

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Origins (Part I): Making the First Shirt

This week we launched our first full collection, the Japan Collection. We conceptualized the Japan Collection in the early days of Topology. Our earliest mission was to create apparel inspired by cultures and places around the world. We knew from the start that we would begin our journey with an Asian collection, as the unique and vibrant fabrics of these countries begged to be brought home. We traveled to Hong Kong and Tokyo in January and visited fabric markets in each country in search of a few great fabrics we could use to start testing our concept and prototyping our fit and styling. Hong Kong We visited the fabric markets of Sham Shui Po on the Kowloon side of Hong Kong - 5 stops north of the buzzing...

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You asked. We listened. More sizing details are live!

We've received a lot of feedback from people who liked our shirts but wanted to know more about the fit before they placed an order. So, we're excited to announce the addition of a sizing chart to the site. You can check it out here. This should help all of you who know your measurements for standard dress shirt sizes and want to compare to the fit of our shirts. In addition, we wanted to share some notes on how we went about getting the right fit. Part of our brand philosophy is that we sell fine-fitted garments. This means our cuts are updated for modern tastes, with slightly slimmer torsos to flatter any frame. However, these shirts also aren't sausage casings, with enough...

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How Do Men Buy Shirts?

We asked several lifestyle startups what they wished they had done differently and one of the most common answers was that founders would have liked to know more about their customers before launching.  So, we surveyed potential customers to understand what kind of shirts they buy and how they make their purchase decisions.  We hope that by sharing this data, we can help other founders or at the very least, provide an interesting read.  For more stories like this, be sure to sign-up for our mailing list below. Demographics + Screening Using Survata, we surveyed an sample of 400 men, aged 25 - 44 and living in urban areas.  In order to focus the insights on our target customer, we also screened for men who were neutral to...

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