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You asked. We listened. More sizing details are live!

We've received a lot of feedback from people who liked our shirts but wanted to know more about the fit before they placed an order. So, we're excited to announce the addition of a sizing chart to the site. You can check it out here. This should help all of you who know your measurements for standard dress shirt sizes and want to compare to the fit of our shirts. In addition, we wanted to share some notes on how we went about getting the right fit. Part of our brand philosophy is that we sell fine-fitted garments. This means our cuts are updated for modern tastes, with slightly slimmer torsos to flatter any frame. However, these shirts also aren't sausage casings, with enough...

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How Do Men Buy Shirts?

We asked several lifestyle startups what they wished they had done differently and one of the most common answers was that founders would have liked to know more about their customers before launching.  So, we surveyed potential customers to understand what kind of shirts they buy and how they make their purchase decisions.  We hope that by sharing this data, we can help other founders or at the very least, provide an interesting read.  For more stories like this, be sure to sign-up for our mailing list below. Demographics + Screening Using Survata, we surveyed an sample of 400 men, aged 25 - 44 and living in urban areas.  In order to focus the insights on our target customer, we also screened for men who were neutral to...

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